Cebu Caritas Inc.’s new logo is inspired by the colorful and vibrant Sinulog festival, a traditional celebration in Cebu that tells the story of the Filipinos’ past and their acceptance of Christianity. The feathers follow the form of the Caritas’ mother logo, individually colored with red, yellow, and blue.
The colors hold their own meaning as well. Red represents the Holy Child Jesus, Yellow represents the ecclesiastical color of the Archdiocese of Cebu, and Blue represents our Marian devotion to the Blessed Virgin Mary.
In line with the organization’s vision, the logo encapsulates the message that a society guided by the Gospel values of Justice, Peace, Love, and Integrity of Creation becomes colorful and self-thriving as well.